You are just 90 days away from transforming your business from getting referrals by accident into a ‘referral generating machine.’

And you can do it all ‘without being a pushy salesman.’

Dear Marketing Professional,

How many times have you, your sales people or your customer service representatives heard something like this:

“Love your work. Thanks.”

How many times do you hear that?

We’ve both heard it a lot. Clients love what we’ve done for them but they almost never actually refer anyone to us. If they did recommend us to their peers, they never told us – so we could never follow up, and we never get them into our marketing funnel.

And worst of all we could never say thank you for sticking your neck out and recommending us.

Our hard work, their hard work, all came to nothing.

It’s pretty depressing.

We all know referrals are the best source of new customers you can find. We hear that everywhere we study marketing. Referrals are less price resistant, convert to customers at a higher ratio than other sources of new customers. They are more loyal.

THEY ARE THE MOST LIKELY CUSTOMERS TO REFER NEW BUSINESS TO YOU!

Yet for us they are as rare as hen’s teeth.

I often wonder about all those ‘referral marketing experts.’ Especially the ones that tell you to get on the phone or face to face and say:-

“Who do you know that could benefit from our products and services?”

I don’t know about you but it makes my stomach churn – it sounds so forced. So ‘1950’s sales manual’ that it not only borders on cliché but it turns customers off.

Would you refer a client to someone who will sit across from you and spout this tired clichéd rubbish? I know I wouldn’t.

Why would I subject people who I know, like and trust to such a stomach-churning experience.

I have to admit I always wonder:

Do they actually get referrals?
What are their referral rates?
What is the cost of getting those referrals?
Are those referrals any good?

The world’s worst referral – hope this isn’t how you get them.

Back in the mid 2000s I got a call. It was from a gym about 40 minutes from where I live. They asked me if I would like to join.

I asked “why?”

Customer Service Representative: “Well your friend or colleague Steve Gorman said you might be interested in joining.”

My response: I don’t know why he would think that. I have never set foot in a gym and never plan on doing so. And I am not driving 40 minutes one-way to exercise.

Poor Customer Representative: Well he listed you as one of five people who might be interested… How about you sign up on a basic membership package?

Me: I’ll pass.

That has to be the worst way you can get a referral.

Think about it – I haven’t been introduced to the gym by Steve, a friend whose opinion i valued. He just dumped 5 names from his phone in order to get them off of his back or to collect a prize such as a credit to his membership fees.

Those are terrible referrals.

Or, are they like so many experts these days – tell someone else how to do something and not actually do it themselves.

It always made me wonder.

After all, isn’t the best definition of a an expert someone who knows 127 ways to have sex but doesn’t have a date on Saturday night?

What’s involved in actually consistently getting the ‘phone to ring’ with new referrals ready to do business with you?

That became the challenge. Ben and I knew we needed to be able to do this for ourselves. First and foremost we looked at everyone promising to get you referrals and went through their materials. Some of it was good, some of it was frankly rubbish.

It never worked for very long. It never represented a true sustainable ongoing system.

None of it ever was the full picture.

We spent days, that turned into weeks, that turned into months trying to figure out how to generate that steady stream of referrals from our customers and leads. We both burned the candle at both ends. It was that damn well important to figure this out.

None the less we kept at it.

Each day seemed like we discovered a new way to do it wrong. Every set back meant that our stress levels were mounting, our frustration rising.

A New Found Respect For Anyone Who Invents For A Living.

I often wonder what it would be like to be an inventor – like Edison. Especially if he really did discover 10,000 ways that a light bulb won’t work on his way to discovering one that will work.

First Go – Try Again

Second Go – Try Again

Third Go – Try Again.

Fourth Go – Try Again.

Now keep going until you get it right.

Now we only got to try again another 9,996 times to invent the light bulb. But the thing is you never know when you are going to get it right and land the mothership.

I mean, there has to be a point where you just give up and go on with something else right?

That’s the hard part with inventing – you never know when you are about to succeed. It could just as easily be the fifth time or the 10,000^th time.

There is nothing but unknown and feedback from your previous experiments to go on with. We can keep what seems to be working. Discard what isn’t working.

The months kept adding up and we kept trying things. And it got better.

We kept what worked and then we replaced what wasn’t working. Bit by bit we got it together.

I’ll spare you the gory details for now, but needless to say when we got it right we launched our referral generating system.

And boy was it worth the wait. A 671% return on investment in the first 60 days. And it has been ticking over nicely ever since.

Now the beauty of this system is that it is cheap to implement and ticks over like clockwork.

On reflection we finally understand why it is So DAMN HARD to build systems to generate referrals.

There are a lot of moving parts. More than you ever imagine until you sit down like a stubborn little SOB and try and figure it out.

But the feeling you get when you actually crack is like nothing else. You feel like you can take from the cookie jar, any time you want… And nobody is going to catch you.

That is as good as free money. Icing on the cake.

We were ecstatic (still are actually). It has made a huge difference to our own growth rates.

The next question was “would this work for our clients and customers too?”

I’ll share with you the story of the first business we ‘made’ implement our referrals breakthrough.

Reviewing a client’s progress. Jarrad Mahon at investor’s edge. Now Jarrad had been doing a newsletter with us for 6 months. And he shared with us that it was mission critical for him to get more customers on.

And we asked him what was he doing about his referral rates?

His response was “I am open to any ideas you have.”

So we told him how to implement a referral program that works.

It increased his MONTHLY referral rate 350%.

His customers are regularly sticking their necks out for him. Telling their friends and family and colleagues that they should be working with Jarrad.

Jarrad is pleased with this result.

We didn’t know it at the time but what this actually means.

I’ll admit in advance there is a maths warning – but it’s important and it’s in your best interests to understand:

Jarrad’s referral rate increased to 2%. So that means every month 2% of his customers were actually referring new clients to him.

When you are getting 2% growth a month you are getting 24% a year return.

Think about that – 24% more growth in your customer base just because you took the time to get a referrals system in place.

A system you can promote anywhere.

A sustainable system.

A system that works even if you are sitting on the beach. Sitting on your PC or standing up.

A system that works…

One that doesn’t need you or your staff sitting in the meeting with clients asking them, “Who do you know that should be doing business with us?”

Not being a pushy salesman.

But instead, actually getting your clients to refer people themselves. The quality of the referral is going to be higher. They are actively recommending you. How much better is that?

Normally, when you find something that works my usual philosophy is to just simply ‘shut up and leverage off of the good work.’

In this case, because our clients were asking about it we shared with them.

Since our clients were so interested in using the system we developed we figured that many of our other business owners and marketing professionals would also be interested in this vital piece of information.

After all I doubt there is even a single business that wouldn’t want more referrals.

Even if you get half the response Jarrad did that is still 12% growth a year – which is nothing to sneeze at if you are completely honest. 12% growth a year just ticking over on autopilot who couldn’t want that?

Your Turnover	12% Return
$100,000	$12,000
$200,000	$24,000
$300,000	$36,000
$400,000	$48,000
$500,000	$60,000
$1,000,000	$120,000

It’s important to remember that those numbers will compound year after year as those referrals refer more customer to you and that those first referrals will repeat purchase, buy your other products and services.

Onward!

So Just How Do We Set Up A Referrals Program That Works?

Well, that is quite straight forward. You can go and do it yourself – research what everyone else is doing out there figure out through trial and error what works. It could take you hundreds of hours in research, Months and possible years in testing.

Or you can just get a copy of the:

“Ben & Zac’s Ultimate Referral Machine: How To Get Referrals Without Being A Pushy Salesman.”

When you order, you’ll get a CD recording and slides from the presentation sent to you that details exactly how to put together a referral system that generates you a steady stream of referrals every month.

Think of this as the secret weapon adding steady growth on autopilot to your business. Once it’s set up, it is low maintenance – humming along in the background while you collect the referrals.

You’ll be able to generate referrals from customers effortlessly without asking for referrals, let alone put undue pressure on them like some out-dated salesman – ready to pounce on fresh meat the moment it lands anywhere near them. (Hint – this is why so few people refer clients now. They don’t want to subject their friends, colleagues and family to this type of pressure.)

We discuss 2 strategic referral sources any business can benefit from and how to systematically get them referring customers to you.

We detail the 5 critical elements needed before you’ll ever get a steady stream of referrals. Most referral systems neglect at least one of these. Sure, you may get one or two here and there but nothing steady and consistent that you can rely on like clockwork to come in month after month after month.

We call these 5 critical elements the Paddle-pop-stick Ninja Star of Referrals.

Look – most business gurus are going to use something like the 5 pillars or a pyramid. It’s boring and in this case the wrong metaphor…

The metaphor was chosen for 2 reasons –

So we could legitimately expense a 6-pack of Paddle Pops (it took some explaining to the book keeper let me tell you)
The fact the ninja star actually falls apart if you pull out one of the paddle-pop sticks

Just like getting referrals – one of the ‘critical elements’ is missing, it is the difference between a steady stream of referrals and nothing.

You could actually be 95% right and no better off than a business that has gotten nothing right.

That is the strange thing about systems – all the ingredients bar one might be there but you still don’t get what you wanted.

This is why generating referrals appears to be so simple are but is so hard to make happen in a business.

We explain not only what each of the 5 points of the ninja star but also how to have them in your business – so that the referrals flow.

We then show you how we set up our referral program in order to make that work. So that you can systematically generate more referrals in your business.

This is almost a secret weapon for your businesses that nobody is going to copy.

It’s a way for you to out-market your larger and smaller competitors, get more for less and in the end win the game.

How much would you will be willing to pay for a new customer right now. Some businesses are willing to spend hundreds of dollars just to get the phone to ring once… and that doesn’t even guarantee them a sale.

What would a steady stream of new inquiries be worth to your business? I’d be willing to wager it could be worth thousands, probably tens or even hundreds of thousands of dollars over the next couple of years.

Order ‘Ben & Zac’s Ultimate Referral Machine’ today.

You can get your copy of the ‘Ben & Zac’s Ultimate Referral Machine’ today for just $197.00 inc GST.

When you order, we will mail you a CD recording of our Ultimate Referral Machine Webinar that we ran for our clients along with a print out of the slides. It’s our step by step blueprint of how you can get go from getting referrals by accident to getting referrals month in and month out without being a pushy salesman.

This has the power to transform your business and elevate it to a new level above that of the competition.

Better yet, it comes with our DOUBLE IRONCLAD GUARANTEE.

Guarantee #1: You can listen the CD, review the materials and, gather all the things you need to create your version of Ben & Zac’s Ultimate Referral Machine and if you decide it isn’t for you for any reason return it within 60 days for a full refund less a $20 processing charge.

Guarantee #2: 12 Months Double Your Money Back – if you implement Ben & Zac’s Ultimate Referral Machine and don’t generate a steady stream of referrals in your business, show us what you’ve implemented and the results it’s generated and we will give you double your money back.

The power of systems is once they are built they are ‘set and forget.’ They tick over in the background and you reap the ongoing rewards.

Right now you have two options in front of you. You can choose to take the bull by the horns and develop a system above and beyond what your competitors will ever match. I am yet to see anyone’s competitor’s copy them and do the same thing immediately after they did it themselves.

Alternatively, you can just let it slide by and do something about next week, next month or next year. If you do you are flushing away easy money that is yours by all rights – if you just do a little bit of work now.

Systematically generating referrals is one of those things where you don’t want to be second to the party. Like there’s no point to copying Disney to be ‘the second happiest place on Earth.’

I hope that everyone in their right mind knows that there is no point being in the hardware business and being thought of the second cheapest hardware store behind Bunnings (Masters will learn this or they will be cheaper than Bunnings).

You want to be THE place for everyone to refer business to in your category.

This is why this is so important to implement now. Waiting for someone else in your industry to move means you’ll just be the OTHER place that wants referrals.

That doesn’t help you at all.

Move first, create the advantage.

Sincerely

Zac Nelles

P.S. If you’d prefer you can buy with two payments of $99.00. Each payment is 30 days apart.