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The Most Powerful Tool In Business Today“Newsletters are the most powerful marketing tool in business today (Yes! Better than the internet). Each one can make you tens of thousands of dollars if implemented correctly.” Mal Emery & Ian Marsh – Founders of Streetsmart Marketing |
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Nothing Maintains Your Fence Better“My single biggest recommendation is the use of monthly customer newsletter(s). Nothing, and I mean nothing, maintains your fence better.” Marketing Legend Dan Kennedy – NO B.S. Direct Marketing |
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Benefit BIG TIME With Customer Newsletters“Who should be sending out newsletters to their customers, clients, patients, and prospects? The answer is everybody!!! That’s right; there is not a business on the planet that couldn’t benefit BIG TIME with a monthly company newsletter. There is no better way to develop a relationship with people than sending out a properly written newsletter.” Bill Glazer – Glazer-Kennedy Insider’s Circle |
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They Generate Cross-Selling Opportunities“Statistically validated and reliable surveys show that 75% of readers remember seeing an issue of their bank’s newsletter, and over 50 percent of them read every or almost every issue. Better yet, newsletters generate response and cross-selling opportunity—a full 24 percent of readers said newsletter articles led them to request more information, respond to an offer, or do more business with the publishing bank.” Bank Marketing (And you know what bankers are like.) |
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