Why Creating a Monthly Newsletter Is Like a Day on the Show Gold Rush
I have developed a bit of an unnatural relationship with the show Gold Rush. After watching Todd, Jack, Dakota Fred and Parker through two and a bit seasons all I can say is I take perverse pleasure in watching a … Continue reading
Would You Like Bites With That?
The other day Hollie and I were on our way up to Perth and as usual the kids were in the back seat getting a little rowdy. So to keep them quiet we bribed them with a kids meal from … Continue reading
What Does It Mean To Be Someone Who Gets It?
Ben and I were speaking on the phone the other day. We were having an interesting conversation about the difference between people that get marketing and those that don’t. I’ll back up a little – what has brought this conversation … Continue reading
3 Simple Words To Grow Your Business:
What Else Do You Need To Get Customers To Buy? Sales is a baffling art to most people. And it should be – everyone on the planet is more complex than they get credit for. Getting face-to-face with a qualified … Continue reading
Using Personality in Your Copy
One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with people whom they know and … Continue reading
Preparing For The Inevitable – The Day where you sell your business
At some point you are probably going to sell your business. There is no shame in it, we are too. Whether we acknowledge it openly or not the smartest people in the room see owning their own business as a … Continue reading
What’s The Story Morning Glory? 3 Steps to telling the story behind your business
With your newsletter you can create the kind of “sitting under the veranda in the extreme heat of summer, cold drinks in hands and a captive audience” type of vibe. What do you do in that situation in real life? … Continue reading
The Science Of Newsletter Content Part 3: Be A Bearer of Good News.
Bad news is everywhere these days. For most of us, our customers will come home at the end of the day exhausted, put on the TV and watch the news. And I don’t know if you have sat down and … Continue reading
The Most Important Ingredient of a Successful Customer Newsletter
Consistency trumps everything else. Great company newsletters show up like clockwork. You can count on them reaching your customers every month with solid information, helpful tips, and good ideas. Consistency far outweighs the size of a newsletter, whether it’s color … Continue reading