I love my Facebook account. Oh wait, sarcasm doesn’t come across in the printed word -93% of communication is not the words – its tone of voice and body language.
Being able to write copy that sells is actually a way of performing one the hardest tasks in human experience with considerable handicap. Selling and being funny are the two hardest things to master in communication. Think they are hard now, try and get it done in a second language.
I could quite happily not have a Facebook account, except for the fact I need the thing to organize Call of Cthulhu and to know when my friend’s bands are playing – first world problems.
Like any good marketer, I play close attention to the ads when I am anywhere. You know the things that means Facebook stays in business legitimately (not by selling your private information to big data and government spy agencies.)
So, bad enough I am on Facebook, but to be greeted by headlines this bad is pretty insulting.
NOBODY CARES WHO YOU ARE.
I originally heard this from Blair Singer (The Sales Dogs guy from Rich Dad) “Never use your company name as the headline in your (yellow pages) ad. If they know who you are they would look you up in the White Pages.”
If I knew who you were I would have looked you up and would be on your list anyway (BTW I’ve got photos with me and Rich Schefren – From some of the stuff he has done I thought he would know better). Facebook is a lead generating media. You can build your list of leads to sell to – it is a way to reaching out to people who have never heard of you, but might be interested in your products and services. So how about you tell me about a problem that I have which you solve.
Of the three ads the closes to a benefit is Social Media Princess – at least I know she’s selling social media Otherwise you’re goofing off on Facebook saying ‘Rich Scefren, don’t need one, Leela Cosgrove got three of ‘em.’ They will never disrupt your Facebooking and to get you to read the ad.
The job of your headline in ads this small is to get attention of your prospective customers so that they read your ad. Forget that and you will be punished by low response rates.