The Gap Between Success And Failure!

deadline“The rich aren’t different from you or I…”

“Yes they are?”

“How?”

“They’re richer.”

In a lot of ways there aren’t that many differences between successful people and ‘unsuccessful’ people. They tend to look pretty similar, they sound pretty similar and to be honest, when you compare the thoughts of the two camps there still aren’t that many differences.

With that said there seems to be a handful of key differences.

The most important in my opinion is actually the willingness to go above and beyond to meet a deadline.

Meeting deadlines means getting work done and on to the next person or out the door. Successful people are ruthlessly focused on this. While the people who aren’t successful tend to cut themselves more slack, get less done and don’t get the results they could.

In our time with Newsletter Marketing Systems, our clients who have gotten the best results from their newsletter are always the ones who know the value of a deadline. Especially an imposed deadline. They are the ones who know that the deadline is there to help them get their newsletter in the mail every month. So that it arrives in their clients’ hands at the same time every month so that their newsletter is seen as an educational publication, not as a randomly appearing advertisement.

Conversely, our clients who aren’t committed to meeting deadlines and need to be cajoled, pushed and prodded in the right direction are the ones who need most managing and also are the ones who see the least response.

Because they are late they compromise quality to get the job done.

This sort of lazy, sloppy and half-arsed approach runs into other areas of their business and their life as well.

It is a sad, sorry state of affairs all caused by their lack of commitment to being meeting a deadline. If you don’t make deadlines a focus, you’ll never be able to get the mountain of work done in order to be successful.

At the end of a day, I will stop working when I am tired, even if I have unfinished work. However, that unfinished work will all be done by Sunday night come hell or high-water.