Pretty much everybody in business has business cards. There are some really good ones around, but most of them are pretty average, in fact most are actually very boring. (some are downright embarrassing)
It’s not that often that you find a business card that ‘wows’ you or cards that you actually want to keep. And it’s even rarer that you get a card that compels you to actually read it.
If you think that business cards are purely just a way to hand out your contact details and that’s all that you’re looking for in a business card, then you would be much better suited visiting somewhere like vistaprint.com. – They’ll put details on a simple little card with a pretty little picture and it’ll cost you next to nothing.
Let me just emphasize something for a moment Business cards are MORE than just contact details.
I’ve personally designed over 1000 business cards… and I don’t say that to brag because I reckon the first 500 or so weren’t amazing.
Don’t get me wrong, I didn’t sell or design crappy cards. They always looked great and my clients are always happy with them. What they lacked was effectiveness.
By effectiveness I’m talking about cards that actually get results, cards that not only look great but achieve the goal of bringing in more enquiries and customers… Ultimately, bringing in more $$$.
The good news about the 500 or so average cards I designed is, that it has taught me how to make your new business cards highly effective because I know what works and I know what doesn’t.
Often, your business cards will end up in the hands of your most qualified prospects. And from there, they need to direct your prospects to take some sort of action. There’s a number of actions you might want them to take:
- Subscribe to a newsletter
- Download a Free Report
- Visit the Website
- Scan a QR Code,
- Call to enquire
- Buy your product or service.
The goal of your business card is to get your prospective clients to take the actions – That’s effectiveness!
There are numerous design and copy techniques that I use when designing cards to make them effective.
Your card needs to do 4 things:
- Stand out
- Get Attention,
- Gain Interest
- Promote Action.
By having your card achieve this, it means that when people compare your card with another, your business is the obvious and logical choice. Which means MORE enquiries and MORE sales for you!
When I design cards, there are 2 things that I care about.
- First thing, that they are designed in a way that will generate you enquires and sales.
- The second thing is that you are proud of your cards. You need to be beaming with confidence when you hand them out to people, because that in itself can make or break a sale!
If you are not completely confident with you cards and want some help re-designing or maybe you are running short and just need a reprint. We would love to be able to help with your business card design and printing.
Simply phone us on 1300 120 106 or contact us and let us know what your situation is.
If you’ve never used our design or printing services, and you’re a little unsure whether to make the switch, there are a few questions to answer.
Are you happy & completely satisfied by your printer. If yes, then I suggest you continue using them. Why fix what’s not broken!
Does your printer or designer get marketing? I was once a simple graphic artist and my goal was to make things look ‘visually appealing’, now I focus on making marketing effective, making you $$$.
Are you protected by a Guarantee? – Things go wrong in printing, it’s just the nature of the industry. We have a Five-Way Risk-Free Guarantee to ensure that you always come out on top.