Today we are going to talk about the final piece of the puzzle for creating more profits, growing and escaping the rat race.
It has to do with retention and another ‘by-product’ of retention you can harness.
If you want to double the size of your business and you only want to do ‘one thing’ then you are down to only one choice – figure out how you can get each customer in your business to clone themself.
I mean refer a new customer to you.
Referrals are the Holy Grail for growth, boosting profits and expanding your customer list. They are less price resistant, they buy more and they close more easily than a new customer brought in from other forms of sales and marketing. Forget the internet, direct mail, print advertising and social media.
Referrals can and SHOULD be obtained systematically from your existing customers.
Each referral gained is easy growth and additional profits.
What could be better than having referrals call you up and begging to buy from you?
There are ‘Critical factors’ to successful referral marketing.
- An Ironclad relationship with your customers – so that they like trust you enough to refer their family, friends and colleagues to you (They have to stick their neck out for you in order to refer)
- A compelling reason to make the referral (An offer)
When we’ve implemented our own referral program using these principles we got an immediate 700% return on investment.
One of our clients increased their referral rate by 350% using our referral generation system. We are reporting this because Jarrad is a tracking ninja – he knows what those referrals are worth to his business and he wants to see an ROI on every dollar he spends on marketing.
If his close rate and his referral rate stay the same (not increase) then the referrals alone are going to pay for his newsletter.
This is why we’ve added the bonus module– “How to get referrals without being pushy” to our complete newsletter marketing blueprint.
It’s how to implement your own referral program so that you don’t have to be that pushy salesman asking “Do you know anyone else who will be interested in our products and services?” all the time.
Newsletters and Referrals are linked. Your newsletter is the ideal place to promote your referral program and one of the easiest ways to get a positive ROI from your newsletter is from getting the people receiving it to refer new clients to you.
Frankly, if you don’t need or want more referrals, I don’t know why you’ve read this far.
So do yourself a favour – register for our “Complete Newsletter Marketing Blueprint: The step by step guide to creating a profitable newsletter for yourself.”
If you sell anything of value then odds are that the referrals you’ll get after you implement the referral program in the bonus module will actually pay for your newsletter for the year.
Join us as we take you from beginning to profits: