What is Relationship Marketing?

An example of relationship marketing that everyone could learn from.

So… What is relationship marketing? – well… Relationship Marketing is marketing based around the long term value of the customer. Many marketers often overlook lifetime value of the customer and focus solely on marking a sale.

Relationship marketing is based on the idea that the customer is the single most important asset class a business can have. If you have no customers then nobody is going to buy your products and services… Businesses don’t make any money until a customer buys something.

Customers can buy from a business many times. They can also buy different things. Using relationship marketing will lead to a longer and more profitable clients over the long term compared with using a simple transactional marketing model.