Misspelling or Selling
How Marketing & Copywriting Skills are VERY different to Educated Writing Skills. One of the joys of sending out a newsletter regularly is the engaged responses you get back from clients and recipients. We had a number of responses to … Continue reading
Referrals, Referrals, Everywhere: So let’s all take a drink.
(My apologies to The Rime Of The Ancient Mariner and Samuel Taylor Coleridge) So it’s the day after the month before – Ben and I have gathered the results of the referral competition. Now we are starting to de-brief on … Continue reading
The Dark Tower Is Calling. Do You Hear It?
I was re-reading an old issue of Dan Kennedy’s NO BS info-marketing letter. And he talked about his over-arching goals of that guided him through his business. Anyway I think I have a similar set of goals that I got … Continue reading
The Wolf of Wall St, when your opinion is wrong and the power of reflection.
Look, I know this will ruffle some feathers, but there is an important lesson in here and one worth putting up with some discomfort to understand. During a history class in high school, they were studying World War II his … Continue reading
3 All Too Overlooked Opportunities To Make Some Easy Money.
I’ve been racking my brain through my lunch break trying to figure out what to write (this needs to be done today – it’s a big week next week) and what came to me was “What can I do if … Continue reading
The Longer You Keep Em
I’ve gone through my past lot of articles for this ezine and realised just how long it has been since I wrote about keeping customers. It’s the SECOND most important thing in business. But you need to know it before … Continue reading
“It’s Not Whether You Win Or Lose But It’s How You Play The Game” –
“Winning Isn’t Everything But Losing Is Nothing” – Part 2 In the first part of this article I talked about how winning and losing needs to be constructed in the context of playing a bigger game to reach your goals. … Continue reading
“It’s Not Whether You Win Or Lose But It’s How You Play The Game”
“Winning Isn’t Everything But Losing Is Nothing” – Part 1 I probably heard the first quote from my mother when I first played under 8’s basketball. I heard the second quote from Mutant League Football on my Sega Megadrive when … Continue reading
“Why On Earth Should I Buy From YOU?”
For most of us that is the hardest question we can answer. It happens to be one of the foundation questions for making a sale. Interestingly a bunch of people have just written about this in their marketing newsletters. Considering … Continue reading
The Secret Behind Footy, Cricket And Netball’s success And How You Can Use It To Find Your Best Customers.
There is a marketing success secret lurking just within our vision – in any professional sporting competition, from cricket to netball to rugby to NRL to AFL. They all use a feeder system. There are layers of competition below them … Continue reading